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The Alberta Country Vacations Association (ACVA) was formed in 1970 to give a collective voice and credibility to country vacation businesses in Alberta – including guest ranches, working ranches, backcountry vacations and farm/ranch country vacations. The mandate of the association is to assist members to be strong, profitable businesses through cooperative marketing, professional development, networking, sharing ideas, cross marketing/packaging and referrals. The ACVA also provides a referral service to prospective guests.